Gaurav Sabnis

His research interests include: Empirical modeling of marketing strategy, issues Sales force management, Online user generated content, Competition’s role in online content.
Google Scholar Page
Refereed Journal Articles
J Ren, H Dong, A Popovic, G Sabnis, J Nickerson (2022), "Digital platforms in the news industry: how social media platforms impact traditional media news viewership", European Journal of Information Systems, 1-18.
Y Han, T Lappas, G Sabnis (2020), "The importance of interactions between content characteristics and creator characteristics for studying virality in social media", Information Systems Research 31 (2), 576-588.
Kyriakou, Charalampos, Gaurav Sabnis, and Jeffrey V. Nickerson (2017), "Knowledge Reuse for Customization in Open Design Communities", MIS Quarterly, 41(1), pp. 315-332.
Lappas, Theodoros, Gaurav Sabnis, and George Valkanas (2016), "The Impact of Fake Reviews on Online Visibility: A Vulnerability Assessment of the Hotel Industry", Information Systems Research, 27(4), pp. 940-961.(Runner-up, Best ISR Paper 2016)
Sabnis, Gaurav, and Rajdeep Grewal (2015), "Cable News Wars on the Internet: Competition and User-Generated Content", Information Systems Research, 26(2), pp. 301-319.
Sabnis, Gaurav, Sharmila C. Chatterjee, Rajdeep Grewal, and Gary Lilien (2013), “The Sales Lead Black Hole: On Sales Follow-Up of Marketing Leads,” Journal of Marketing, 77(1), pp. 52-67.
Book Chapters
Sabnis, Gaurav, and Rajdeep Grewal (2012), “Competition and its Implications for Marketing Strategy”, in Marketing Strategy Handbook, Northampton, MA, USA: Edward Elgar Publishing, Inc., Venkatesh Shankar and Gregory S. Carpenter (ed.) 2012, pp. 58-77.

Industry ExperienceChannel Manager, IBM from 2004 to 2006